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ELRIANA

Where It All Began

Founded by Dailami Daniel and Ju Ariana in 2015 when the both of them are making names in Malaysia through their respective expertise. They are both big players in Malaysia’s Youth Development and Volunteerism and their enthusiasm had made them being awarded with various prestigious awards. Their eagerness to give more to the Malaysian society was driven by the satisfaction they had over the impact given to the community through their legacy.

Our Story

Even though each one of them has their own advantages and uniqueness they also share the same passion and interest towards entrepreneurship. They started out years before the birth of ELRIANA thus having years of ups and downs as business partners have made them realized that they are true business-people at heart.

Their dreams of becoming successful entrepreneurs while they are working for someone else and also university students felt like wearing three hats at one time as the challenges faced were so hard to the point many sacrifices needed to be made. There was a time where they were running around everywhere to catch every single opportunities given to them in order to build their own legacy in between their responsibilities and wanting to chase for their dreams.

However, the sky is not always blue as there will come a time when it turns grey. The planning that was made beforehand doesn’t mean that it will go on smoothly without bumps on the road as they seemed to be losing their focus and ways. In 2016, they both quit their job to keep their focus on the newly start-up venture.

PRECIOUS

Premium.Delicious

“When searching for happiness, Precious Popcorn is the answer”

One day, back in 2017, when they were at their lowest low, they noticed something : popcorn brought initial enjoyment when they associated it with good times, entertainment, and health. Popcorn is a healthier snack alternative, all things considered.

Their somber day suddenly became like a rainbow after the heavy rain when they were talking about popcorn. They were both keep sharing old memories on their popcorn moments and it is easy to say that throughout one’s life they can’t get away growing without having popcorn. Popcorns are eaten by sharing while watching movies with your loved ones, while sharing the excitement to watch new movies with friends and families and children who are just happy with their bags of popcorn that have really good caramelized smell and of course without a doubt, it is delicious!

What Makes Precious Special

Premium.Delicious

However, they realized it is hard to get popcorn that’s really scrumptious. If there is, the price is too expensive. Not just that, there were too many setbacks just for the sake of a bucket of popcorn in the current markets.

Popcorn problems identified were put into a list that looks like this:

  • Not crunchy enough
  • Light as cotton
  • Uneven coating of flavors
  • Contains curnal that wasn’t fully popped
  • Easy to be soggy
  • Can’t be keep long enough
  • Popcorns were coated with artificial flavors and contained MSG
  • Lack of serving variations. Only as snacks.
  • Limited consumption as it is only easy to get at movie theaters

Precious was created to solve those problems that were faced by millions of people who are not happy with the popcorns they eat and more importantly hard to get. Precious serves authentically delicious Premium Flavored Popcorn crafted using only high quality ingredients which give our customers irresistible snacking sensation experience. You’ll create your own personal precious and special moments together with your loved ones while smelling, seeing, tasting, touching and hearing the crunchiness sound in every bite.

VISION

ELRIANA aims to be the most convenient premium snack provider in the country by 2023

MISSION

Providing premium quality of snacks in line the growth of the best products and services through innovation, value, quality and commitment to stakeholders.

OUR PRECIOUS MOMENTS

Achievement & Award

2018

TOP 10 SAY-ASPIRE

ELRIANA had a privilege to stand alongside some really inspiring entrepreneurs as part of Selangor Youth Association’s initiative (SAY-Aspire) to support local businesses in exporting their products. We are honored to be able to pitch to his royal highness Raja Muda Selangor (RMS) Tengku Amir Shah as well as Serena Cheah, Executive Director of Sunway Group amd MATRADE Deputy Director of Export Dev. Unit, Tuan Mansor Shah.

Out of 100 companies, 10 were selected to pitch in front of RMS. The fact that ELRIANA-Precious Popcorn was shortlisted as Top 10 companies, even though we entered the market less than a year, is a win in itself. Believe that Malaysians have a lot to offer given the right support and personal drive, and as millennial, we are here to disrupt the status quo.

 

2017

1 Malaysia Entrepreneur (1MET) TOP ENTREPRENEUR

ELRIANA represented by our director, Mr Dailami Daniel has earned a place in the top 3 of 1 Malaysia Entrepreneur (1MET) start-ups at the Global Entrepreneurship (GE) Community Summit 2017 held on Dec 13 at Kuala Lumpur Convention Centre. The selection for the Top 3 was made based on performance and ideas for the start-ups.

The award allows Mr Daniel to join other upcoming entrepreneurs to go to the 1MET Plugged-in Jakarta 2018, which will bring together influential ecosystem players from around the region. The Global Entrepreneurship Community Summit 2017 was initiated by the Ministry of Finance (MoF), organised by the Malaysian Global Innovation & Creativity Centre (MaGIC), and held in collaboration with the Ministry of Science, Technology and Innovation of Malaysia (MOSTI) and the Ministry of Higher Education Malaysia (MoHE), with GEM as the community partner.

AWARD AND ACHIEVEMENT

Goals & Vision
All
(GEM) Magazine
1 MET Top Entrepreneur
CEO Campus Magazine
NST
THE STAR
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