Where It All Begin

Founded by Dailami Daniel and Ju Ariana in 2015 when the both of them are making names in Malaysia through their respective expertise. They are both big players in Malaysia’s Youth Development and Volunteerism and their enthusiasm had made them being awarded with various prestigious awards. Their eagerness to give more to the Malaysian society was driven by the satisfaction they had over the impact given to the community through their legacy.


Even though each one of them has their own advantages and uniqueness they also share the same passion and interest towards entrepreneurship. They started out years before the birth of ELRIANA thus having years of ups and downs as business partners have made them realized that they are true business-people at heart.

Their dreams of becoming successful entrepreneurs while they are working for someone else and also university students felt like wearing three hats at one time as the challenges faced were so hard to the point many sacrifices needed to be made. There was a time where they were running around everywhere to catch every single opportunities given to them in order to build their own legacy in between their responsibilities and wanting to chase for their dreams.

However, the sky is not always blue as there will come a time when it turns grey. The planning that was made beforehand doesn’t mean that it will go on smoothly without bumps on the road as they seemed to be losing their focus and ways. In 2016, they both quit their job to keep their focus on the newly start-up venture.


“When searching for happiness, Precious Popcorn is the answer”

One day, back in 2017, when they were at their lowest low, they noticed something : popcorn brought initial enjoyment when they associated it with good times, entertainment, and health. Popcorn is a healthier snack alternative, all things considered.

Their somber day suddenly became like a rainbow after the heavy rain when they were talking about popcorn. They were both keep sharing old memories on their popcorn moments and it is easy to say that throughout one’s life they can’t get away growing without having popcorn. Popcorns are eaten by sharing while watching movies with your loved ones, while sharing the excitement to watch new movies with friends and families and children who are just happy with their bags of popcorn that have really good caramelized smell and of course without a doubt, it is delicious!


Popcorn problems identified were put into a list that looks like this:

  • Not crunchy enough
  • Light as cotton
  • Uneven coating of flavors
  • Contains curnal that wasn’t fully popped
  • Easy to be soggy
  • Can’t be keep long enough
  • Popcorns were coated with artificial flavors and contained MSG
  • Lack of serving variations. Only as snacks.
  • Limited consumption as it is only easy to get at movie theaters

However, they realized it is hard to get popcorn that’s really scrumptious. If there is, the price is too expensive. Not just that, there were too many setbacks just for the sake of a bucket of popcorn in the current markets.

Precious was created to solve those problems that were faced by millions of people who are not happy with the popcorns they eat and more importantly hard to get. Precious serves authentically delicious Premium Flavored Popcorn crafted using only high quality ingredients which give our customers irresistible snacking sensation experience. You’ll create your own personal precious and special moments together with your loved ones while smelling, seeing, tasting, touching and hearing the crunchiness sound in every bite.